At Marketing for Authors, we often focus on websites and visibility, but at the heart of it all is the writing and the people behind it. So we’ve stepped back from the how to and sat down with author, client and friend Ruth Leigh, best known for her Isabella M Smugge series, to talk about her journey, daily writing life, and the role marketing plays alongside the creative side.

For many authors, finishing the book feels like the hard part. In reality, it is only half the job. Presenting yourself and your work in a way that feels authentic, professional and engaging is what helps readers connect and ultimately drives book sales.